Melquiades Gagarin is a stay-at-home dad and a lifelong advocate who is running for Congress in New York’s Sixth Congressional District — the only district entirely within Queens — to be the bold, progressive fighter unbeholden to the political establishment that this moment calls for.

The design language, taking cues from chisel-marker signs and civil rights and labor movement posters, reflects the urgency and energy with which Mel approaches the fight for the soul of our country.

Multilingual design takes care not to privilege one language over another, and judicious use of color helps materials stand out in a landscape of visual proliferation.