Aleda Gagarin is a queer mom of three, youth coach, activist, and non-profit leader who is running for City Council in Queens to build a more just New York City that works for all of us.

The core typography for the campaign is a custom typeface based on the lettering from the well-known “We Can Do It!” poster, evoking powerful femininity and the optimism of workers’ movements.
© 2020 Eric Doctor. All Rights Reserved.