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Salmon in the Pacific Northwest are currently dying by the thousands; they cannot survive in warm water, and dams on the Snake River cause the water temperature to rise by stemming the river’s flow. Besides their historical importance to the region’s indigenous nations, salmon are a “keystone species” — they are a major source of nutrition for large predators like bears, whose feces fertilize the soil and encourage growth of local flora. Without salmon, the entire local ecosystem would collapse.

Columbia Riverkeeper needed a simple, memorable graphic to raise awareness of this complex, urgent issue, and to create pressure on local politicians to remove the dams on the Snake River. I collaborated with their communications team to develop this campaign.

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